Introduction to the New IT Cluster of Bugis Junction

Following the closure of Funan IT mall, Bugis Junction saw the addition of a number of IT tenants in its mall and would like to let its shoppers know that other than fashion, Bugis Junction is home to a cluster of IT tenants as well, especially at the 3rd floor area, otherwise known as the “Zone IT on 3”. 

All selected influencers will receive 50,000 CapitaStar points (can be exchanged for $50 Capitaland Voucher), courtesy of Bugis Junction’s Management Team.

Topics

Photography

Technology

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Requirements

  • Bio: Include link in profile to an article by Smart Local (link will be given by 1 Sept) from 1-22 Sept
  • 3 x Instagram posts per influencer, featuring one tenant per post, between 1 Sep - 7 Sep. (3 tenants will be assigned to each influencer upon confirmation)
  • Pictures - up to influencer to decide (eg. shop front, shop interior, or latest product)

Deliverables

CAPTION

Influencer should mention that:

  • Bugis Junction is not only a fashion paradise, but also for Techies as well.
  • Location of tenant (e.g. unit no.)
  • Direct followers to the Smart Local article (e.g. “See link in profile”) 
  • Geotag: Bugis Junction Shopping Centre
  • Tag: @BugisJunctionxBugisPlus (on both caption and picture)
  • Hashtag: #BugisJunctionxBugisPlus #BugisJunction #ZoneITon3atBugisJunction

HASHTAGS

#ZoneITon3atBugisJunction